Is your marketing plan dull David Savard Jersey Womens , flat, and downright boring? Is it lacking the zest and appeal which can penetrate the consciousness of your buyers? If so, you may be driving away folks who could easily buy your products or services. If so, these ten signs from The 90 Day Marketing Marathon Blunders from A to Z: B is for Boring will support you in raising your awareness of what drives folks away and tips on how you can create a message which will catch fire in the market place.
1. It's all about you.
Folks are not interested in you and your accolades. They want to know what you can do to solve their problem of the day. Drop the focus on you, and turn the spotlight on what is important to your buyer.
2. It is filled with details and research.
People are bogged down in details and statistics. They are much more interested in buying from someone who shares their personal experiences and who is willing to build an open and honest relationship.
3. It lacks action-oriented words.
People love to buy Nike products Oliver Bjorkstrand Jersey Womens , because the words "Just Do It" communicate action. By using words such as run, dance, live, sing, move Ryan Murray Jersey Womens , or play, you will get your potential clients moving, excited about buying your product or service.
4. You have nothing new to offer.
People are bored with the same old same old. Put yourself on the bleeding edge of your profession by taking advantage of the new tools and resources which are out of the norm. (Example: In Coaching, we take advantage of modern online survey tools and blogging tools which breathe new life into our businesses.)
5. Your message drips of "neediness."
If your marketing message is focused on "sell, sell Sonny Milano Jersey Womens , sell," you will send the message that you are needy, which will drive customers away. Communicate your willingness to provide value, and you will develop raving fans.
6. Your message lacks "color."
An advertisement can be delivered in black and white, still have "color Riley Nash Jersey Womens ," and paint an amazing picture. Use powerful words which will grab the attention of your potential customers such as discover (suggests excitement), proven (sends a message of peace of mind), and savings (everyone wants more money and more time).
7. You are marketing on the surface.
People buy based on emotions. If you are selling shampoo, don't just sell beautiful hair. If you are selling heating and air units, sell comfort and warmth. If you are selling a vacation Gustav Nyquist Jersey Womens , sell a luxurious day on the beach and romantic walks under the stars.
8. It lacks your personality.
Even if you are selling widgets, folks want to know who is selling the widgets. Why? Because they want to know you can be trusted to deliver as promised. Use fun photographs and life stories so that your buyers can get a closer look at your life. The connection you will make will be unforgettable.
9. Your message lacks "added value."
Studies show that people will buy if the value perceived is worth the investment. If you are charging nickels and dimes for small extras, you will quickly drive buyers away. People who "nit pick" over incidentals are often considered to be "uptight" and "inflexible." Yawn!!! Drop the nit-picking, and over deliver by adding extra value. Folks will love you for it!
10. You are playing "Follow the Leader."
People want to buy from people who are leaders. Be bold and unique in what you stand for in your business, and make this known on your website Cam Atkinson Jersey Womens , in your brochures, and in the articles you write. You will position yourself as someone who is unique, confident, and someone who is worthy of trust.
Copyright 2004 Five Star Leader Coaching and Training
Paypal is the preferred payment choice for many buyers because Paypal allows buyers to pay instantly for eBay purchases. In this article, we will review using Paypal on eBay from the buyer's point of view.
Since eBay purchased Paypal Alexander Wennberg Jersey Womens , it has become even easier for buyers and sellers to complete auction sales. Buyers like Paypal because they can quickly and easily pay online. In fact, some bidders will only bid on items they can pay for with Paypal.
One thing that confuses buyers is some sellers accept Paypal payments through credit cards, while others only accept transfers. You see, with Paypal a buyer can fund the transaction in three ways. This can confuse buyers, and cause problems.
Here's the three ways to fund a Paypal transaction:
1. Transfer from a bank account tied to the user's Paypal account.
2. Transfer from a Paypal balance.
3. Payment from a Credit Card.
The first two options cost Paypal nothing in processing fees. Credit cards cost about 2 percent to process Zach Werenski Jersey Womens , and Paypal passes this cost on to merchants. Some eBay sellers do not want to pay this fee for service, so they only accept payments by transfer. This confuses buyers who win auctions and assume a credit card transaction is fine.
Paypal wants users to transfer funds, and not use their credit cards. Not only is this cheaper for Paypal, but there is no risk of a chargeback.
A chargeback is when a buyer reverses the charge on a credit card by contacting his bank. Most, maybe all Seth Jones Jersey Womens , banks will reverse a credit card charge with little or no investigation if the card holder contests the charge. The money is taken right out of the merchant's bank account -Paypal in this case.
Paypal makes it difficult to use a credit card to send money through Paypal. This is done making the credit card payment option difficult to find, and warning users about the "risk" because you cannot buy Paypal's insurance.
With a credit card purchase, you do not need Paypal's insurance. Your bank will reverse the charge free if the seller scams you.
One other way Paypal makes it hard for users to instantly send money with a credit card is by limiting the total amount you can charge.